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Overview
The pharmaceutical company Pro-pharma approached us with the task of designing their new project. This is an online healthcare platform. The platform provides remote consultations with doctors and healthcare professionals via text and video messaging.
We were involved in the process of designing the interface for patients.
Credibility
Description
We have realized that the best practice of well-known global companies in the field of online healthcare will become our focus. This helped us speed up the design process. We have tested all intermediate stages on the target audience.
An obligatory step was a detailed market research, the analysis of competitors in Ukraine and user needs research.
The key conclusion was that all major players are paying special attention to UI
They are focused on speed (quick connection with a doctor), a user-friendly patient's cabinet for managing appointments, storing and providing medical information and integration of all accounts of other family members.
We have identified the key user motivations.
Why do they prefer online consultations over traditional doctor visits?
Observation for chronic diseases
Get Second Opinion Hospital Search(location, score)
Remote rehabilitation
Follow-up
Examination
Remote appointments in places far from regional centers and big cities
Prescriptions, certificates
Interpretation of test results
Teleclinica
Target Segments
The joint brand session helped us define the core of the target audience. It is a woman with children aged 28-35. After thorough research, we have identified 3 target segments:
Achiever
"I am not a mother who will devote her life to a child. I want to realize myself"
Practical
"Well, damn it, how can you trust all doctors?"
Mom for herself
"Time for yourself must be necessary"
The largest online clinic in Ukraine
The online clinic helps to find the best doctor among 10,000 specialists in Ukraine. A quick connection with a doctor will be organized in 5 minutes. The online clinic is nearby and you there is no need to pack up and go anywhere! Only 1 click and you are already in the online clinic!
We called it Teleclinica!
After the brainstorm with a clinets, we chose the name of the project. We called it Teleclinica! After going through more than 15 other options, we have decided to stick with the most broadest name. But, with a clear indication of the project activites. The domain name was free.
System platforms
1 Research of best practice
2 Prototyping
3 Testing on the target audience
4 Prototype correction
5 UI design
The prototyping process is being divided into 3 modules.
1. User profile
2. Doctors data
3. Patient platform
The main function of the project is online consultation
All specialists are divided into 2 categories — doctors on duty (ambulance consultations) and consultants (planning consultation).
Ambulance consultation patient can get in one click. All communication takes place within the 1st screen: search for a doctor, select a doctor, record.
For planning consultation, the patient must select a doctor and date in an entry form. Patient also can upload files if the doctor needs to learn they before consultation.
Patient health ecosystem - all in one place
This is patient health ecosystem. A user (patient) can save personal information and family information in one portal.
Design
The goal of brand identity was to create the image of an innovative American clinic. The perception of the target audience in Ukraine is based on rather stereotyped patterns.
The solid modern medical clinic must be in conservative minimalism in cold colors. The project was implemented in this style.
The design system consist of UI Kit, user profile, Doctors Data and Patient platform (beta vertion include My consultations, My doctors and basic Medical widgets).
The interface has been adapted for desktop, laptop, tablet and smartphone.
The UX process stages:
1 Patient panel
2 Doctor panel
3 Admin panel