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Overview
Lighttravel has been in business since 2001 and specializes in organizing off-site corporate events for its clients. Its primary customers are pharmaceutical companies. The brand is only recognized by its regular clients and acquaintances, including the company's owner and CEO.
Acquiring new clients has always been a difficult task. It required providing detailed information about the company's achievements and explaining the primary services in a practical manner. The company failed to distinguish itself from its competitors, making it just one of thousands of similar companies.
Credibility
Description
We noticed that clients of Light Travel company see its employees as part of their corporate family due to their close association during events.
That's why the foundation of our brand strategy has become a comprehensive image. Our brand is the "family friend."
They are like family to us.
The positioning is built on close, friendly contact with the client. The brand is so intimately and deeply involved in the client's life that it becomes an integral part of it! Like another critical department or top manager, known by everyone and consulted for advice.
The attitude towards the client is above everything else - Lighttravel is not just a supplier or partner; it's a family friend who is almost considered a member.
LightTravel is the friend that helps you travel. With friends, everything is always accessible and simple. We embedded this principle into the brand's visual strategy, realizing it in the corporate style.
The agency owner is a huge fan of sneakers. This isn't just a hobby; it's a true passion. He buys sneakers in every new country as a memento of his travels.
Sneakers have become the symbol of a creative idea for the Instagram page. This led to the creation of the owner's travel blog and stories about new sneakers :).
The feed is filled with posts featuring photos of sneakers against the backdrop of a new country or city.
Lighttravel
We faced the task of developing a website, focusing on the potential B2B segment client.
The goal of the site is to provide comprehensive information about the company's activities, showcase trust markers, and give consumers the ability to contact the agency quickly.
An interactive prototype was developed in Axure RP to test design solutions.
Testing was conducted among respondents who work in the corporate segment and order event organization services. Respondents needed to find information about the company, understand its field of activity, and leave a request for a meeting (consultation).
Additionally, we added animated elements, as any journey is about dynamics and impressions.
