We have conducted a segmentation analysis, which helped us identify our service's target audience. Our research shows that IT managers are the ideal audience for our service. These individuals are confident and accomplished and always seek new ideas and technologies. They are highly engaged consumers and are drawn to innovation and aesthetics. An exceptional user experience and appealing features can influence them while adopting new technologies. 

 

After conducting market research, we have decided to focus on providing technologically advanced catering services. Our value positioning statement is "The Most Technologically Advanced Catering."

 

As part of our concept, we suggested integrating molecular gastronomy, astronaut-inspired packaging, drone servers, robotic baristas, digital menus with detailed dish descriptions, waitstaff with themed attire, and futuristic furniture with built-in lighting.

 

We have decided to venture into the realm of futuristic technology. What could be more advanced than cosmonautics - a field of audacious innovation and cutting-edge technologies?

That is how the name came about.

3.. 2.. 1.. – the countdown, the final seconds of preparation before a rocket launch into space.

 

The logo is depicted by a barcode consisting of a distinctive arrangement of black and white stripes of varying widths. This arrangement enables "encoded" data to be read by technical means from any surface. The barcode's simplicity allows for universal and convenient use. 

 

Combining black with holography is highlight the brand's technological aspect. The theme of astronautics and space inspire the design. 

 

Check how we have implemented our brand ideas.